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Aunty Frank

Quite frankly, we’re just doing it for the kids.

Aunty Frank founder Shari Amos wanted to push boundaries in the competitive industry of digital marketing and put family first.

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We partnered on naming, brand strategy, brand identity & logo design, website design and webflow development.

Challenge

Digital marketing is overwhelming for business owners and entrepreneurial parents. Multiple platforms and an ever changing landscape of technical jargon. Lead generation, conversion optimisation, engagement...blah blah blah. Aunty Frank set out to inspire business owners in positive environment with a playful voice.

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Solution

Armed with cup of tea and a dream we worked with Shari to develop a strategy around what matters most, family. We came up with the name Aunty Frank (one of our favourites), then used our discovery framework to bring Aunty Frank alive in the form of a bold and simple brand identity and website. Frankly the most fun we've had in a long time.

I knew what I wanted to create but I had no idea how to get there. HNDRX really 'GOT ME' and turned my ideas into a beautiful creative brand that I can now grow. I now have a brand and website that I'm truly proud of...allowing me to be confident in the services I offer my clients.

Shari Amos

Our recent work

We brought all of our strategy and research together to create a brand mark inspired by the history of Harakeke in Raglan. Weaving together a stronger community. The warm colour palette and supporting graphic elements take inspiration from Raglan's surrounding landscape. The friendly and playful typography shows a caring and empathetic nature. Focussing on their digital presence we created a Webflow website as the centre of their online community, showcasing services and community events. Automating appointments frees up staff time so they can do what they do best. Support and empower the community. It's more then a house, it's a home.
During the research phase we discovered 22 was a lucky number. We designed a concept around 22, developing an augmented brand that blended the physical with the virtual 2 + 2 = 22.
We designed a new logo and brand identity drawing inspiration from the number of combinations for a rubik's cube. The website was developed on Webflow which gave them the ability to easily upload projects and make changes. They were very open-minded which gave us space to create some fun and sophisticated animations to showcase their beautiful work.
We built a dynamic bold brand that dares to leads with purpose and is invested in change. The results are a striking brand identity combined with a subtle logo type. The playful pattern paired with an empowering, inspirational tone of voice cuts through the New Zealand venture capital market.

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1 Wainui Road
Raglan, Waikato
New Zealand, 3225

+64 (0) 204 094 7600

hello@hndrx.co.nz

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