![](https://cdn.prod.website-files.com/646ff03bf27305f34ea76ed1/64c07dec7e8881a7471886a2_Island-Music---Amp-Stack---v1.jpg)
Island Music
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Sticker bomb the Stradivarius and play like no one is listening
![](https://cdn.prod.website-files.com/646ff03bf27305f34ea76ed1/64f68cb900edf0175176e84a_Island-Music---Logo-Suite.jpg)
![](https://cdn.prod.website-files.com/646ff03bf27305f34ea76ed1/65125ca93031a6889a0703ca_Compliment-Slip---Amp_SQ.jpg)
THE CHALLENGE
![](https://cdn.prod.website-files.com/646ff03bf27305f34ea76ed1/651b2271ca92a5fded811193_Swingtag---Hanging_SQ.jpg)
Revamping a historic music shop for the digital age, while keeping it a welcoming stage for everyone - from 'Baa, Baa, Black Sheep' to Black Sabbath - that was our challenge. We aimed to strike a chord with all, blending tradition with innovation, and creating a symphony that celebrates Jersey's rich musical heritage.
![](https://cdn.prod.website-files.com/646ff03bf27305f34ea76ed1/64f68cc994370bcdf07f975b_Island-Music---Posters-Mockup---v1.jpg)
![](https://cdn.prod.website-files.com/646ff03bf27305f34ea76ed1/64c08c541079283f4282779a_Island-Music---Type-hero_black---v1_SQ.png)
THE STRATEGY
![](https://cdn.prod.website-files.com/646ff03bf27305f34ea76ed1/64c346ef1e2d449f6848af3f_stickerbomb_cello.jpg)
The core belief that guided our brand strategy was that in the world of music, every rockstar was once a beginner. Our strategy was to build an inviting, inclusive space that celebrates the journey of learning and the joy of music with a little bit of defiance. We aimed to transform the shop from a mere store into a vibrant community hub, where every strum, every note, and every beat is a testament to the universal language of music. Because here, everyone deserves to be heard.
![](https://cdn.prod.website-files.com/646ff03bf27305f34ea76ed1/64c1d2bc65564a2842aaeb49_Island-Music---Piano-Shirt---v1.jpg)
![](https://cdn.prod.website-files.com/646ff03bf27305f34ea76ed1/64f68cdc66f2a16851920878_bnw_storefront_extended_bnw_wide.jpg)
![](https://cdn.prod.website-files.com/646ff03bf27305f34ea76ed1/65125d463666b9569567293d_Letterhead-Amp-2.jpg)
![](https://cdn.prod.website-files.com/646ff03bf27305f34ea76ed1/65125e6743698cdb66ef3662_Swingtag---Strings_SQ.jpg)
THE solution
![](https://cdn.prod.website-files.com/646ff03bf27305f34ea76ed1/64c1d0c5ecd77eb471415fc1_Island-Music---Wolf_black---v1_SQ.jpg.jpg)
In crafting the brand identity, we danced with the dualities of tradition and defiance. We paid homage to history, drawing inspiration from vintage typography and old-school lockups. We infused the brand with a rebellious spirit to reflect Paul's personal passion for music. We introduced a grungy, texture-filled aesthetic and grainy black and white photography. The result was a brand identity that harmonised the nostalgic charm of a bygone era with the raw energy of youth.
![](https://cdn.prod.website-files.com/646ff03bf27305f34ea76ed1/65125e6743698cdb66ef3662_Swingtag---Strings_SQ.jpg)
![](https://cdn.prod.website-files.com/646ff03bf27305f34ea76ed1/65125ce42594faeecb4c5449_Business-cards-guitar-shadow.jpg)
![](https://cdn.prod.website-files.com/646ff03bf27305f34ea76ed1/64f68cc2b2e9f3e7960ea43b_Island-Music---Drummer-Shirt---v1.jpg)
The idea and the vision has been so cool – the main space now feels like a proper music shop. The rest of the place just looks like a bad office!
The idea and the vision has been so cool – the main space now feels like a proper music shop. The rest of the place just looks like a bad office!