DroneDeploy’s recent rebrand marked an exciting new chapter, but their website was struggling to keep up. Built on a mix of platforms - WordPress, Prism, and others - it needed a migration and a cohesive redesign. Marketing required the autonomy to quickly spin up pages without relying on engineering, while the design team sought a scalable framework to evolve the site as DroneDeploy’s offerings grew. The challenge was not just technical but strategic: unifying diverse product capabilities, features, and industries - spanning physical and digital realms - into a clear, cohesive narrative that told the DroneDeploy story.

From Foundation to Flight: We crafted a scalable website framework that reflected the brand’s bold new identity and empowered both marketing and design teams to move independently. The center-piece of the site was a storytelling home page, designed to clearly articulate DroneDeploy’s value propositions through impactful messaging and imagery. Customisable industry-specific templates were developed to communicate value across the entire project lifecycle, tailored to resonate with different industries. Additionally, we created a robust pricing page that simplified complexity, enabling users to easily understand product tiers and make confident purchasing decisions. The result was a streamlined, user-focused website that scales effortlessly, empowers teams, and effectively communicates DroneDeploy’s unique value in every pixel.