How to create your own Brand Strategy

A brand strategy is essential to build a great brand. Whether you're new to an industry or an evolving brand, our brand strategy workshop will teach you how to clarify your purpose, find your voice, understand your customers and define your goals.

Overview

We kick off brand strategy with a live, in-person or online, facilitated workshop. Through a series of exercises we'll teach you to uncover deep insights about your viewer base and internal stakeholders, as well as specific goals and benchmarks.

Brand Story & Research

We’ll teach you how to define your brand through key attributes including: voice & tone, look & feel, value propositions, customers and cultural trends.

Business Goals

Your side of the story. Great brands align their business goals with their customer needs. We'll dig into your objectives and teach you how to prioritise your goals.

Positioning

A thorough competitive analysis is critical for any emerging or evolving business. We will show you how to identify strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.

User Profiles

Let’s get to know your users. Here we will teach you to define your primary and secondary customers, surfacing their jobs, challenges, and pain points. Then we show you how to synthesise these items into concise and thorough profiles that your team can reference for all brand & marketing efforts.

Use Journeys

We'll teach you to map our your customer journey. From the very first brand interaction all the way through to becoming a brand ambassador. Map out scenarios in which your users might interact with your brand will help you predict pain points and provides insight into functionality and user behaviour.

Brand Roadmap

The final output. We'll teach you how to create a comprehensive summary document which combines your insights, the brand story and voice, initial brand messaging concepts, and our comprehensive user profiles. This will serve as a reference document for all of your brand and marketing efforts.

Get in touch today to learn how to create your own brand strategy.

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