Shaping the future of sports and media

SM22 are redefining the way we interact with Sports and Media. Leveraging Web 3.0 and the metaverse to engage with audiences on a whole new level. They approached us to refresh their brand and take them beyond reality.

We partnered on brand identity & logo design, website design and webflow development.


SM22 were daring enough to challenge the traditional sports and media venture and change the way content is consumed and created. Positioning them as pioneers meant they had to change their perceptions, leave behind tradition and become their vision.

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During the research phase we discovered 22 was a lucky number. We designed a concept around 22, developing an augmented brand that blended the physical with the virtual 2 + 2 = 22.

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